Super Bowl drones: Intel uses 300 ‘quadcopters’ for halftime light show with Lady Gaga
” The drones — 300 of them — were indeed from Intel. The company collaborated with Lady Gaga and supplied the quadcopters, which can create more than 4 billion color combinations. The drones created a red and blue moving star formation; an American flag; and a Pepsi logo followed by Intel’s logo at the end of the show. You can watch the drones here.
“Lady Gaga and the Super Bowl creative team wanted to pull off something that had never been done before and we were able to combine Intel drone innovation with her artistry to pull off a truly unique experience,” Josh Walden, general manager of Intel’s New Technology Group, said in a statement. “The potential for these light show drones is endless and we hope this experience inspires other creatives, artists and innovators to really think about how they can incorporate drone technology in new ways that have yet to even be thought of.””
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